Tuesday, December 2, 2008

Tuesday Tirade - Mother-effing Burger King

(Found through TV and Serious Eats)
There are no words. Just watch the insensitivity and complete ignorance below:

Actually, there are words. Some of them are here. More of them are here and here.

Look, I'm not going to write anything that wasn't written in those articles, or say anything more intelligent than the people who will certainly talk about this tomorrow, but I just have to say that this is a horrible ad campaign. Like really awful. The "Whopper Virgins" Burger King is forcing to eat these burgers, are actually suffering from malnutrition, hunger, and extreme poverty, among other things most Americans have little concept of. How is it ethical to bring these people our diabetes-inducing, fat-laden food, just so they can have a bite, to see which disgusting, waste of food and Calories "tastes" better? And all just to promote their stupid burger as tasting better than McDonalds - not to bring awareness to the issues facing the people featured in the commercials. It makes me sad that this is the only impression of American food (and probably America, in general) these people will probably ever have. It makes me more sad that this stupid campaign will actually get Burger King lots of attention and probably make degenerate people with no brains' actually WANT to eat there more.

If Burger King really wanted to bring attention to themselves and people who need help, wouldn't it serve the cause better to donate a portion of their profits for the month to a program to help relieve hunger in these regions? Or actually show the plight of the people in Thailand or Romania, rather than use the most remote regions of these countries as a way to find people that haven't been poisoned by crap food yet? Quite frankly, both Burger King's and McDonalds' burgers suck. It's not even a victory for Burger King (clearly their burgers win, or they wouldn't have bothered to show the commercials in the first place) because they win the title of having the best burger of two that suck and exploit a bunch of people in the process. It's pathetic, insensitive, and, in no way, helps the resolve or improve the situation of world hunger and poverty.

And it has cost Burger King my business. The one Jr. Whopper I would have bought in the next ten years. I'll add that $1.50 to the donations I plan to make this holiday season.

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